Our S/S’24 Collection, “Vienna”, is a nod to those moments in life when you realise you’re running too fast and doing too much - inspired by the same feelings evoked by the namesake song "Vienna" by Billy Joel. It’s got a bit of a personal touch from us; this song is frequently sung by our mum as a gentle reminder for us to take a step back, breathe, and appreciate the now—even amidst the hustle of entrepreneurship and the drive to always move forward. This collection is a dialogue between the past and the present, a blend of respect for the journey and excitement for the adventures that lie ahead.
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